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| Payal Shah, founder of L'Dezen jewelry, in her Hong Kong office |
Five years ago armed with a degree in architecture, a family business in the diamond industry, an obsession with entrepreneurship and a passion for design and fashion, 21-year-old Payal Shah created the L'Dezen fine jewelry brand.
The Hong Kong-resident became the ambassador of the brand, exhibiting at tradeshows around the world, becoming involved with the jewelry industry and consumers, and designing and producing diamond-centric jewels at a rapid pace. During this time she also harnessed a huge social media following, showing the way for young and old to become enamored with fine jewelry. She also somehow found the time to get married.
Five years later the brand with the faux French name is worn by international celebrities and sold through retailers and online throughout the world. For its anniversary Payal told me she held a five-year anniversary party for 600 guests. (My invitation must have been lost in the mail.) She also produced this video below.
There are still markets to capture and no doubt this smart, savvy and fashionable entrepreneur behind this strong and growing brand has a plan to do this. There's little doubt her winning formula will continue to be successful.
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